| Digital
Rights Management (DRM)
Windows Media DRM is a system
for encrypting media files and then issuing licenses to allow
viewers or listeners to see and hear the content.
Protect your media content
and sell it in different ways - that's the opportunity
that DRM can offer to content owners and entrepreneurs.
Your encrypted media files can
be distributed from our streaming servers, your streaming
servers, from web servers, on CD, on DVD and via peer-to-peer
networks - in fact, anyway you want! The files remain
encrypted and can't be seen, until the viewer gets a license.
For example, suppose you want
to record a conference presentation, and then
sell that presentation online. With Windows Media DRM, you
encrypt the presentation video file and then you can
distribute the encrypted file however you want ... perhaps
from your website.
When a viewer watches the video
file, the Windows Media Player identifies that the content is
protected and takes the viewer to a unique page of information
about the content. On the page is a payment option e.g.
pay by credit card, or PayPal or even by an SMS message from
your mobile phone. Once the payment has been made, the license
is sent back to the Windows Media Player and the viewer can
watch the content.
As a content owner, you are secure
because you know that if that video file is given to another
viewer, they will need to buy a new license.
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